AKP Phnom Penh, March 31, 2025 --

Visa, a global leader in digital payments, has appointed Lisa Sargent as its new Country Manager for Cambodia, succeeding Ivana Tranchini.

According to Visa, Lisa Sargent brings extensive experience and deep relationships across the Asia-Pacific region. With nearly six years at Visa, she has driven co-brand business development, expanded acceptance in new verticals, and accelerated SMB growth across South-East Asia. Prior to Visa, Lisa held multiple roles in financial services in Australia. Her expertise will be invaluable in advancing Cambodia's digital payments and financial services ecosystem.

"I am honoured to lead our operations in Cambodia. Visa aims to empower businesses in today's digital economy by providing seamless and secure payment experiences. As consumers increasingly embrace cashless transactions, Visa is committed to driving innovation, collaboration, and open payments. We are dedicated to bolstering digital and financial inclusion, aligning with the government's digitisation goals,” said Lisa Sargent, Country Manager for Cambodia.

“My team and I look forward to working closely with merchants, financial services and government partners to expand digital payments across Cambodia, ensuring our efforts uplift everyone. We continue to build on Visa’s commitment to developing accessible and secure payment solutions and fostering critical partnerships with local businesses and government stakeholders, supporting Cambodia's shift towards a cashless society."

Arturo Planell, Visa’s Group Country Manager for Regional Southeast Asia and Senior Vice President of Global/Regional Sellers and Co-brand, said: "Cambodia offers plenty of growth opportunities with its young, digital-native consumers who are open to new capabilities. The tech-savvy population and new payment innovations are making things faster, safer, and more convenient. I am confident Lisa will do a fantastic job leading our Cambodia team and helping our clients expand digital transformation. Visa is fully committed to supporting the development of the digital payments ecosystem, aligning with the Cambodian government's goals for digitalisation and tourism, and making sure our products stay relevant with the financial sector's growth. We continue to drive innovation and financial inclusion, empowering consumers and building essential partnerships for ongoing growth in the region."

Lisa holds a Double Degree from the University of Technology Sydney in Business and International Studies, specializing in International Business, Marketing, and French.

By Phen Rattanak