AKP Phnom Penh, July 03, 2026 -- Minister of Commerce H.E. Ms. Cham Nimul on Friday presided over the official opening of the Jaguar Land Rover showroom featuring Range Rover and Defender vehicles, officially distributed by HGB Prime Co., Ltd. in Cambodia.

The ceremony was attended by Secretaries of State of the Ministry of Commerce, Oknha Ngov Leang Houth, Chairman of HGB Prime Co., Ltd., Mr. Garth Turnbull, Asia Pacific Managing Director of Jaguar Land Rover, representatives of the British Embassy in Cambodia, senior officials, business leaders, and national and international guests.

Speaking at the event, H.E. Ms. Cham Nimul congratulated HGB Prime Co., Ltd. and welcomed Jaguar Land Rover to the Cambodian market through its partnership with the local company.

She said the opening of the flagship showroom reflects the private sector’s confidence in Cambodia’s favourable investment climate and strong economic prospects, while demonstrating the country’s growing capacity to attract globally renowned brands.

The Minister noted that Cambodia’s development is no longer measured solely by economic growth, but also by rising standards, a more sophisticated marketplace, and greater confidence in embracing excellence.

She highlighted the strong partnerships between Cambodian enterprises and international brands, the continued development of the private sector, and the provision of higher-quality products, services, and customer experiences that meet the evolving demands of Cambodian consumers.

According to H.E. Ms. Cham Nimul, increasing demand for quality, innovation, and world-class products and services is encouraging businesses in Cambodia to raise standards, enhance competitiveness, and create greater value for consumers.

She also reaffirmed the Ministry of Commerce’s commitment to promoting a fair, competitive, transparent, and business-friendly environment that supports responsible investment and sustainable business growth.

The Minister encouraged HGB Prime Co., Ltd. to continue investing in service excellence, particularly in after-sales services, human resource development, innovation, and emerging automotive technologies, while upholding transparency, integrity, and corporate responsibility in its operations.

By C. Nika